Ecommerce GEO 101. Everything you need to win AI search.
The education hub for Shopify brands navigating the shift from SEO to GEO. Ten guides, grouped from first principles to Shopify-specific playbooks to a reference you can keep coming back to. Real frameworks, current research, no fluff.
Start here. What GEO is and how AI decides.
Five guides that take you from never having heard the term to understanding exactly how AI engines choose which brands to recommend.
What is GEO?
Generative Engine Optimization is how you get cited and recommended when shoppers ask ChatGPT, Claude, Perplexity, or Gemini. The plain-English starting point.
Read the guide →GEO vs SEO: what actually changed
A side-by-side look at what changed, what stayed the same, and how to run both in parallel without doubling your team's workload.
Read the guide →How AI decides what to recommend
The five signals AI engines use to choose which brands to cite, and what each one means for a Shopify catalog.
Read the guide →The 5 AI engines that matter for commerce
How ChatGPT, Claude, Perplexity, and Gemini each retrieve sources, what they reward, and where to focus first.
Read the guide →Citations vs mentions vs links
AI names your brand three different ways. What each outcome means and how to measure them separately.
Read the guide →Then do the work. Shopify-specific, step by step.
Four hands-on playbooks for the Shopify-native moves that actually move your visibility: metafields, llms.txt, PDP structure, and a full beauty and wellness deep dive.
Shopify metafields for AI parsing
How to structure metafields, definitions, and product taxonomy so AI engines can extract and cite your products accurately.
Read the guide →llms.txt for Shopify stores
What llms.txt is, why it matters for AI search, and exactly how to implement it on a Shopify or Shopify Plus store.
Read the guide →PDP structure AI engines actually read
How to restructure product detail pages so AI extracts the right facts, section by section, with examples.
Read the guide →Beauty & wellness GEO deep dive
How AI engines compare brands in beauty, skincare, and wellness, and the specific GEO moves that drive recommendations.
Read the guide →Keep this close by.
The vocabulary AI engines reward, defined for ecommerce. A reference you can come back to whenever a term stops being obvious.
Done reading? See where you actually stand.
Run a free AI visibility audit on your Shopify store. No integration, no credit card, just your store URL and a real score across all five engines.